Letterpress printing for drink coasters form a great vehicle for keepsakes, combining brand awareness in a unique, tactile way.
It's a great item to have handed out to regular customers, and have them think about your brand while having a cuppa, beer or other beverage while they are unwinding. Coasters can provide a subtle approach to developing Brand Awareness.
Stock options for either 390gsm Beermat Board, 850gsm WILD 35% cotton board
Hot Foil Stamping
The addition of foil stamping to your print project or just on its own, can add the bling factor whether it's a mirror silver, or gold on white or colour.
You can even choose to add white foil to deep black stocks, that can present better than trying to print onto it. The benefit is the opacity level of foil versus ink being present.
Foiling can be added to offset printing, as register to offset print, and can be either embossed afterwards, or with the correct engraved block, it can be carried out with an additional male counter die, producing a foil embossing. Engraved foil blocks are higher in cost, but will produce better results, finer details, and multi-level effects. Call us to discuss your foiling options.
Embossing can be carried out either as emboss to print position, or blind emboss, or debossing.
Embossing is where the embellishment is going up.
Debossing is where the embellishment is going down.
Embossing blocks are two part -
Female Die - main die
Male Die - counter die
Embossing blocks can be manufactured in 3 different ways.
Nylo block - Short to medium run length, lower in cost.
Magnesium block - Short to medium run length, moderate in cost.
Brass Engraved block - Short to high run length, high in cost.
Multi level effects can be achieved via an engraved method of block manufacturing. This also requires a non standard design approach using C.A.D program setting different depths for the effects.
With the changes in technology and the rapid decline of print shops in this country and globally, we are seeing masses of machinery being shipped overseas to countries like India & Chile, tradespeople migrating to other jobs, paper companies, ink & consumables companies, engineers, just to name a few, are all part of this mechanism of support that we rely upon to keep our businesses working and profitable. All being said, the industry has seen this in many ways as trying to improve itself in each area. The change from letterpress to offset almost saw the death of a wonderfull craft. Letterpress was also a form of commercial printing. This craft, like equipment, was only made posible due to a mass of commercialism. We now seem to look at it like a beutiful non commercial activity that is loved for its tactile feel and deep impressions. Don't get me wrong I love it as well. This is just a reality view, and my angle on it.
In part, we are seeing the end of an era for offset, partially due to digital equipment, which we also run, and act in high levels of innovation with it. I like the fact it supports people with low budgets, and is price effective in short runs. Again, back to being viable. The stuff that costs more, the masses buying less, and short runs make digital win, offset loses and letterpress is only for the truly passionate. Let each one be the judge, and I guess what you are passionate about, you will spend your money on.
With changes happening between all these methods, you may say, what next?... Iphones, Android this and Tablet that, inclusions of social media activity, we all seem to know what's going on instantly. I guess each printer that remains in business will be one that chooses to continue, and in my case, a lot of what I personally want to offer is skill-based. You can't press a button and get it, and you will not find us in many places. In these ensuing years that we as a business walk into, I personally choose to offer these highly crafted skills to you.
If you are wanting something non standard, multiple processed and unique, and would rather connect with the person that is completing what you are wanting produced. I'm a person who does not pass blame, I'm responsible for my work, and if you would like to order from someone passionate in their field, I would love to print your order.
I used to joke about being one of the last printers left, and refer to the story about Forrest Gump and the shrimping boat business. The part of the story Forrest went through was a storm before anything great happened. I definitely think this industry is seeing a storm. The only thing is, we really need industry support to continue, otherwise rates for all our production elements will go up, because of many factors. So I'm a lot like Forrest - he was a simple guy and stuck to his word, stood by his mates and had a good work ethic, and in the end, did ok.
Anyhow, I have a job to print, so I'm gone for now..